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| I was so cool! I even had a pager..... |
I remember twenty years ago, when I first got my license. Clinton was in the Whitehouse, I just got the
original Motorola flip phone and if you wanted to find out what homes were for
sale without actually talking to an agent, you went through the office trash,
under the cover of darkness, to swipe last weeks mls book. I was sitting floor duty (literally sitting
at a desk, waiting for the phone to ring) and an older, more experienced agent
was reliving the “glory days” of the late 1980’s. “You should have been here son, if you listed
it on Monday and it wasn’t sold by Tuesday you did something wrong! Those were
the days and we’ll never see that again!”, said my friend.
We actually saw that market again several years later and
for a longer period than in the late 80’s and we are starting to see that again,
in some markets. Well that’s great isn’t it?
How cool would it be to sell your house in one day and for full price
even? Actually, that would depend who
the buyer was and who else got a chance to see a house.
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| Who saw this house other than the person who bought it? |
You will have to permit me a few minutes on my soap box,
please. We will soon see sold signs on
your neighbors’ homes that say sold in a week, or sold in one day; nifty
huh? My other personal favorite is a
sold sign goes up on your neighbor’s yard and you don’t remember seeing a for sale
sign. When you talk to the neighbor,
they tell you how they sold it; “quietly”! What exactly does that mean?
In Pennsylvania, in most instances, you employ a Realtor as
your agent. The listing contract creates
a fiduciary agreement, where your agent, now has fiduciary responsibilities on
your behalf. Specifically, these duties
include Loyalty, Confidentiality, Disclosure, Obedience, Reasonable care and
diligence and accounting. So I list your
house on Monday, bring a buyer I found through Monday night, they pay full
price and I have a sold sign up the next morning before the next showing.
Woo-hoo I sold it in one day! I am so
good and your so pleased; right? NOooooooooooooooooooo! I had a duty to show you reasonable care and
diligence, remember?! What about
Loyalty? Your best interests before
mine?
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| Any potential agent you hire should be able to produce how many buyers visit and use their website |
If I knew of 1 buyer for your home, and there are @4,000
other Realtors in the market, how many of those other agents have a buyer for
your house? 2, 15, 100? Test question; in the above situation, was I,
a.) Representing the Seller, b.) Representing the buyer or c.) Representing the
agent (me)?
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| The fact that your house is for sale should not be a secret! |
The other term we often hear is that the home was a “quiet
listing”. Huh? Is that a secret listing? Maybe it’s being sold by a secret agent,
governments are cutting back you know and James Bond has a real estate license
(doesn’t everyone these days?). Here’s
how a quiet listing usually works. A
home is listed with an agent of a brokerage, and “with the seller’s permission”
isn’t put into the multiple listing system.
The listing agent markets it through the other agents in their office,
or multiple same franchises or other agents that he or she agent may think does
business in the area. The home sells of
course in record time, possibly even for full price. Isn’t that special?
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| Click here to request a FREE Home Evaluation |
What does this mean to you, if you’re thinking about selling
your home? Be very careful. Make sure
your listing agent understands you want them to market your home to every
possible buyer that is available to buy your home. They should have no concern as to what
brokerage brings the buyer. Remember,
you are hiring them to sell your home to the highest paying and best qualified
buyer, which may not be their buyer, their offices buyer or their companies buyer. If you are encouraged to list the home “quietly”;
run. If they want to bring their office
and their buyers through before you are on the open market, say firmly; no
thank you.
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| Keep Up to Date on Home Sales in Your Neighborhood with our FREE Market Insider Report |
If you are thinking of selling your home, you should think
about interviewing at least three agents.
Ask your family, your friends and call agents that appear most busy in
your area. Ask each of these agents what
their marketing strategy is and specifically, how will they get all of the
buyers through your home before you get an offer? Remember, they are supposed to be working for
your best interests. If an agent if
being overly aggressive in having you sign a listing contract RIGHT KNOW, you
can go onto the next one. It is
reasonable that a good agent will give you time to think about such a big
decision and should have enough confidence in their abilities that they don’t
need you to sign that instant.
You should also do a little research of your own on what’s
for sale in the area. For your
convenience we have some market links below.
Want an easier solution?
Just contact my team and we will be happy to schedule a consultation or
second opinion and show you why we should be your agent of choice. For over twenty years countless home owners
have successfully put their trust in us to sell their homes. We can even provide you references but we are
confident that you will immediately see the difference in preparation and
marketing strategies when you meet with us.
You owe it to yourself, as you sell your largest single asset, to do
your homework.
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